What happens if emails land in spam?

We monitor the deliverability of every campaign in real-time, using tracking tools for inbox placement, bounce rate, and spam complaints. If we detect an inbox rate drop — for example, below 85% — we intervene immediately with multiple corrective measures. The first action is domain rotation: we use dedicated sending domains and never send from your primary domain, specifically to protect your existing reputation. We then adjust daily sending volume and re-calibrate warm-up periods. If the issue persists, we modify the sending pattern (hours, days, intervals between emails) and review message content — certain words or structures can trigger anti-spam filters. The initial setup with DMARC, SPF, and DKIM on every domain is our baseline and is non-negotiable.

What is the minimum commitment?

The minimum commitment is 3 months. This period is necessary for technical reasons: warming up new domains takes 2-3 weeks, campaign optimization requires A/B testing across multiple copy variants and audience segments, and stabilizing reply rates at a consistent level needs at least 6-8 weeks of data. A commitment shorter than 3 months would not allow the full optimization cycle and would produce results below potential. We do not impose long-term lock-in — after the initial 3 months, the collaboration continues on a monthly basis with 30-day notice. Most of our clients continue beyond the initial period because the system becomes more effective as it accumulates more data about what works in their market.

What does 'qualified lead' mean?

A qualified lead (or qualified opportunity) is a positive reply from a prospect who matches the ideal customer profile (ICP) defined together at the start of our collaboration. Specifically, a prospect must meet demographic criteria (industry, company size, location) and express explicit interest — whether requesting more information, pricing, a demo, or a meeting. We do not count as qualified leads: auto-replies such as out-of-office messages, unsubscribe responses, negative replies, or redirections to other people without expressed interest. Each qualified lead is manually verified by our team before being reported. If we do not deliver the guaranteed number of qualified opportunities in a given month, the difference is refunded pro-rata from the monthly subscription — this is our contractual commitment.

Do you work with any industry?

We specialize exclusively in B2B — business-to-business. Cold email works best when you sell a service or product to other companies, with a sales cycle involving identifiable decision-makers. The industries where we achieve the best results are: SaaS and technology, digital and creative agencies, management or IT consulting, professional services (legal, financial, HR), and manufacturing companies selling B2B. We do not recommend cold email for B2C (individual consumers), for products with very low price points (under €500 deal value), or for heavily regulated industries where direct outreach is legally restricted (e.g., medical services to patients). If you are unsure whether your service is a fit, the simplest approach is to book a free 30-minute consultation — we assess potential before proposing a plan.

What tools do you use?

Our technical stack combines several categories of specialized tools. For building prospect lists, we use Apollo.io, LinkedIn Sales Navigator, and Hunter.io, complemented by waterfall enrichment processes to maximize email validation rates. Campaign automation and sending is handled through Instantly.ai, a platform specialized in cold email at scale, with automatic inbox rotation and smart scheduling features. Deliverability is monitored with dedicated tools that track inbox placement, bounce rate, and spam complaints on each domain. For response management, we use an AI responder that classifies and prioritizes replies, automatically filters out-of-office messages, and escalates qualified opportunities. All data converges into a live reporting dashboard accessible to the client. The stack is continuously updated as more effective tools become available.

System Initialization

9 steps. One complete system.

From zero to a functional outbound system. Each step builds on the previous one.

09 pași ·

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Pipeline operational

Pipeline

Every step. In order.

Warm-up Infrastructure
We configure new mailboxes on dedicated domains and put them through a 14-21 day warm-up process. Reputation is everything.
Domain Setup
We configure DMARC, SPF, DKIM, and BIMI for each domain. Maximum deliverability from day one.
Audience Research
We define the ICP (Ideal Customer Profile), build prospect lists, and validate data through multiple sources.
Waterfall Enrichment
We enrich contact data through Apollo, Hunter, Clearbit, and LinkedIn Sales Navigator. Every prospect individually verified.
Copy Development
We write personalized email sequences: subject lines, body copy, CTAs. Every variant A/B tested.
Campaign Launch
We launch campaigns with calibrated volume, active domain rotation, and real-time deliverability monitoring.
Response Management
We manage replies, qualify and deliver leads directly into your calendar.
Optimization Cycle
We analyze data, adjust copy, test new audiences, and continuously optimize for better reply rates.
Reporting & Scale
Transparent reporting: qualified leads, reply rate, cost per lead. Progressive scaling based on results.

FAQ

Frequently asked questions.

The complete process from contract signing to first qualified leads takes an average of 30-45 days. During the first 2-3 weeks, we focus on the warm-up phase: configuring dedicated sending domains, activating DMARC, SPF, and DKIM authentication protocols, then sending progressively increasing email volumes to build sender reputation. First live campaigns launch in week 3-4, starting with lower volumes that ramp up gradually. By month two, volumes reach full capacity and you start receiving positive replies from decision-makers matching your ICP. Reply rates typically stabilize in months 2-3, as we test multiple copy variants and audience segments. Our clients usually reach an average reply rate of 3-4% after optimization, compared to the industry average of 1-2% for B2B cold email.

Prospects who want to talk to you.

From zero to a steady flow of qualified B2B leads — no hiring, no experimenting, no wasted months.

9 steps. One complete system.

Warm-up Infrastructure

Domain Setup

Audience Research

Waterfall Enrichment

Copy Development

Campaign Launch

Response Management

Optimization Cycle

Reporting & Scale

Frequently asked questions.

Prospects who want to talk to you.

9 steps. One complete system.

Warm-up Infrastructure

Domain Setup

Audience Research

Waterfall Enrichment

Copy Development

Campaign Launch

Response Management

Optimization Cycle

Reporting & Scale

Frequently asked questions.

Prospects who want to talk to you.